Unfortunately, the previous post on Digital Privacy marked the end of this blog. Over the last month, I’ve covered a variety of topics, including Viral Marketing, Social Media, Affiliate Marketing, and Digital Privacy. Through my research finding, examples, personal knowledge, and class learning, I hope that I’ve presented some interesting posts about various […]Read more "The End of the Journey"
Backpacking through Europe is just a dream for many people, but for me it has become a reality. As I spend April travelling around this beautiful continent, full of history, photogenic building, and delicious food, I’ve noticed many cultural differences. In particular, something that quite shocking (and still catches me by surprise every […]Read more "Navigating Digital Privacy"
After decades of classic marketing campaigns, affiliate marketing seemed like a revolutionary strategy. Why pay up front and make your firm vulnerable to risks associated with under-performing ad placements when you can select a performance-based approach? As discussed in class, the key advantage with affiliate marketing is that advertisers only pay when a […]Read more "Changing the Course of Affiliate Marketing"
In recent years, the growth of the Internet has revolutionized numerous industries, including the wine business. With this movement towards online communication, shopping, and research, it seems like the logical answer for companies to incorporate digital technologies into their marketing strategy. However, this is quite difficult to do in reality, especially in […]Read more "Social Media: Is the French Wine Industry Falling Behind?"
Whether they’re shocking, emotional, or aesthetically pleasing, viral campaigns that cause an online chain-reaction across various social networks are becoming more and more common. Their existence for the promotion of for-profit goods and services can be justified and explained quite easily, but is it the same for the non-profit sector? Due to budget […]Read more "Viral Marketing: Dissecting the Ice Bucket Challenge"
Viral marketing can be defined as a digital strategy that allows users to market to each other through the sharing of a company’s promotional material on social platforms. While this appears to be a simple and cost-effective marketing solution for any firm, the successful execution of this technique is very difficult in […]Read more "Viral Marketing Campaigns 101"