Whether they’re shocking, emotional, or aesthetically pleasing, viral campaigns that cause an online chain-reaction across various social networks are becoming more and more common. Their existence for the promotion of for-profit goods and services can be justified and explained quite easily, but is it the same for the non-profit sector? Due to budget […]Read more "Viral Marketing: Dissecting the Ice Bucket Challenge"
Viral marketing can be defined as a digital strategy that allows users to market to each other through the sharing of a company’s promotional material on social platforms. While this appears to be a simple and cost-effective marketing solution for any firm, the successful execution of this technique is very difficult in […]Read more "Viral Marketing Campaigns 101"